
1920s St. Louis Shoe Advertisements – 4 scans

Here are four scans of shoe advertisements from the 1924 St. Louis Fashion Pageant. Can you believe that there were this many, and more, shoe companies, designers, and shoe factories located in Saint Louis? Scanning this fashion industry publication has been an adventure in learning about the history of St. Louis, and how we used to be such a center of fashion. It seems like every other advertisement that I scan is for a different shoe company, brands unheard of not even 100 years later. I wonder what happened and why we’re not even a blip on the fashion radar nowadays?