1920s St. Louis Fashion Advertisements

1924 St. Louis Fashion Pageant

• 1920s Mens Fashion and Hat Ads
• Indexes of advertisers & fashion houses participating in the Fashion Pageant 1924 St. Louis
• The Entertainment Features of the St. Louis Fashion Pageant (1924)
• St. Louis Fashion Advertisements from 1924
• 1920s advertisements – mainly mens fashions
• Full Color 1920s Fashion Ads
• 1920s Women’s Fashions Advertisements
• 1924 Cloche Hat advertisement
• 1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association
• 1924 Fashion Illustrations – dresses and hats
• 1920s Business to Business advertisement, and Knit Fashion ad
• 1920s Fur Coat Fashion Advertisements
• 1920s St. Louis Fashion Advertisements
• 1924 Girl in a Swimsuit and Skirt Fashions
• 1924 St. Louis Fashion Pageant Program – pt 1
• The St. Louis Fashion Pageant – 1924, Pt 2
• 1920s St. Louis Shoe manufcturer Advertisement
• 1920s St. Louis Shoe Advertisements – 4 scans
• Brief History of McKays Shoes
• 1920s Dresses, Millinery, Coat, and Textile Ads
• 1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.
• 1920s Toy Advertisement & Misc Ads
• 1920s General Store Wholesaler Advertisement – Butler Brothers
• Advertisements from 1924
• 1920s Fashion Advertisements: (last 2 pages of the 1924 St. Louis Fashion Pageant)

Here are two more vintage fashion advertisements from the 1924 St. Louis Fashion Pageant. Historically at this time St. Louis was a fashion center of the USA (and maybe the world) during the “roaring 20s”), especially as far as ready to wear clothing and shoe manufacturers and fashion brands.

The first is for Schwarz & Wild, with a salesroom at 1508 Washington Ave, St. Louis MO. They apparently specialized in “one price only” $3.75  dresses made of Crepes deChine, Taffetas, Messalines, Satin de Chine, Foulards, Susquehanna’s, Poplins, Poiret Twills, and other kinds of fabrics that you don’t often hear about anymore!

In their seventh floor salon, presumably in the same building (now known as the “Ely Walker Building”), was Ely & Walker Wholesalers & Manufacturers, showcasing the latest modes of coats, suits, dresses, and sports attire. The fashion illustrations on this page were lovely 1920s flapper gals, dressed most fashionably.