1920s St. Louis Fashion Advertisements

Here are two more vintage fashion advertisements from the 1924 St. Louis Fashion Pageant. Historically at this time St. Louis was a fashion center of the USA (and maybe the world) during the “roaring 20s”), especially as far as ready to wear clothing and shoe manufacturers and fashion brands.

The first is for Schwarz & Wild, with a salesroom at 1508 Washington Ave, St. Louis MO. They apparently specialized in “one price only” $3.75  dresses made of Crepes deChine, Taffetas, Messalines, Satin de Chine, Foulards, Susquehanna’s, Poplins, Poiret Twills, and other kinds of fabrics that you don’t often hear about anymore!

In their seventh floor salon, presumably in the same building (now known as the “Ely Walker Building”), was Ely & Walker Wholesalers & Manufacturers, showcasing the latest modes of coats, suits, dresses, and sports attire. The fashion illustrations on this page were lovely 1920s flapper gals, dressed most fashionably.