1920s Women's Fashions Advertisements

This entry is part 7 of 26 in the series 1924 St. Louis Fashion Pageant

Here are 3 pages of local St. Louis advertisements for women’s dresses and hats from the August 1924 Fashion Pageant.

E.M. Thomas Company (one of the few clothing companies NOT on Washington Ave.) promoted Madame Thomas’s new line of “Elizabeth Dresses” has a lovely illustrated full page advertisement of a woman in a long waistless dress, shawl, and hair comb in front of a mirror.

Allois Schwartz (at Washington and 15th Street) advertised their new fall line of ready to wear. The illustrated woman is wearing a long drop waist (beaded?) dress with a headband and feathered fan. Lots of bracelets.

I like the illustration on the Gold Medal Hats advertisement, the best. The lady in a cloche hat and bobbed hair is draped with a shawl coming seductively off her shoulder, holding a feather fan. The birthmark on her cheek is in the shape of a heart.