Discover the elegance and innovation of the 1924 St. Louis Fashion Pageant, a highlight of the roaring 20s that showcased the latest trends in fashion. This annual event was integral to the fashion landscape, attracting store buyers and industry leaders to witness a dazzling display of shoes, hats, and haute couture. Explore our scanned program, which is rich with advertisements, vibrant photos, and detailed descriptions that capture the essence of this iconic fashion show. As St. Louis emerged as a significant fashion city during this vibrant decade, this pageant became a pivotal platform for designers to present their creations and influence the style of the era. Immerse yourself in the history of the 1920s and celebrate the artistry and glamour that defined the St. Louis Fashion Pageant!
Step back in time with our scanned pages of 1920s fashion advertisements, highlighted by the exquisite collection from the 1924 St. Louis Fashion Pageant. These pages offer a glimpse into the past, showcasing the fashion trends and advertising styles that captivated a generation.
These last pages of the 1924 St. Louis Fashion Pageant contain the list of participating St. Louis fashion houses and an index of advertisers, as well as general business to business ads and misc....
These 2 pages go into further descriptive detail of the 1924 St. Louis Fashion Pageant than the program did. You can almost see the big celebration and fashion show, and feel all the excitement as...
Take a journey back to 1924 and explore vibrant vintage advertisements from the St. Louis Fashion Pageant magazine. From Lammert Furniture’s luxurious offerings on Washington Avenue (now the home of T-Rex coworking space) to sleek Art Deco retail fixtures, men’s fashion from Korrekt Clothes, and flapper-ready dress forms sold by Belle Hickey, these ads capture an exciting glimpse of St. Louis’ roaring ‘20s consumer culture. Dive into the history of local businesses and the trends that defined the era, from linoleum carpets to Baldwin’s reproducing pianos—truly a snapshot of the dynamic and stylish 1920s in St. Louis.
More fashion illustrations of what men and boys wore in the 1920s! It’s funny to see that ties were in fashion, for men and boys, and boys wore knickers. 5 pages of advertisements for mens and boys fashions from the 1924 St. Louis Fashion Pageant:
This starts out with a full page ad for The Snugset Clothes Company, which has an illustration of a fashionable man in a suit and alot of text (Men’s clothes that wear as well as they look!). Lion Hats by Langenberg Hat Co lets the picture do the talking. Bettmann-KleinHause Clothing Company (at 1204 Washington Ave.) has a full two page advertisement spread illustrating men and boys, and having on display: men’s suits, men’s overcoats, children’s suits, children’s knee pants, young men’s overcoats, young men’s suits, men’s and young men’s pants, and more.
This ad is trying to sell the prospective business owner into starting a variety department or general store, and offers assistance with arrangement of merchandise, advertising (sale plans, newspaper advertising, and more), displays, merchandising (help with product markup, selection, and how to make a profit), office (how to keep books, and a control system that prevents over-buying), management (training your clerks, how to inventory, etc.,), and more!
Here are 2 miscellaneous advertisement pages from the 1924 Fashion Pageant that I just scanned. They contain ads for Dolls, Toys, & Holiday Goods at Fabricius Mercantile Company, American Lady Bobbed Hair Nets, Ladies Linene Dresses (stamped flat for embroidery), Stein-Poulson Manufacturing Company Trimmed Hats, Bertha Hat Company, and Wardle Company (Ribbons, Laces, and Neckwear).
Here are 5 more pages of historical 1920s advertisements for St. Louis businesses from the 1924 St. Louis Fashion Pageant. It's getting near the back of the fashion show program, and the ads are...
7 shoe advertisement scans from 1924. Business to business marketing for shoe manufacturers in St. Louis, and old advertisements for shoes!
These look like advertisements for two more different shoe companies in St. Louis! I kept seeing the name "McKays", especially "novelty McKays" shoes, and realized from the context that McKays are...
Here are four scans of shoe advertisements from the 1924 St. Louis Fashion Pageant. Can you believe that there were this many, and more, shoe companies, designers, and shoe factories located in...
Here are two more vintage fashion advertisements from the 1924 St. Louis Fashion Pageant. Historically at this time St. Louis was a fashion center of the USA (and maybe the world) during the...
Here are 3 more pages from the 1924 St. Louis Fashion Pageant. I really like the shoe advertisement the best with the lovely lady wearing an off the shoulder dress in an Oriental inspired setting....
This historic 1920s fashion show begins the promenade of fashion models, showing off the latest styles. There is a stage diagram and notes that "each model once on the right side of the auditorium...
Here begins the program of the 1924 St. Louis Fashion Pageant. It starts with the Overture, Scene 1., Woman Unadorned... "An unadorned feminine figure, alone in all its loveliness, stands on a...
This 1920s advertisement just proves that babes in swimsuits have long been used to advertise products for men. In this 1924 advertisement for neck ties, a photograph of a girl in a swimsuit is surrounded by illustrations of mens neckwear, for Frank & Meyer Neckwear Co., 1130 Washington Ave.
Step into the roaring 1920s with these vintage fur coat advertisements highlighting the luxurious style trends of Jazz Age St. Louis. Featuring elite furriers like Leppert-Roos Fur Co. and Landers and Pearlman Fur Co., located on Washington Avenue near the iconic International Fur Exchange, these ads offer a window into St. Louis’s pivotal role in America’s fur trade. Discover the craftsmanship, variety of furs, and the glitz of a bygone era that cemented St. Louis as a fashion and fur hub during the Roaring Twenties.
This is really interesting- a 1924 business to business advertisement for shop decor and displays by St. Louis business, The Walter F Zemitzsch Co at 1617 Washington Ave..
The other advertisement is for Gibson Knitting Mills (at 1510-1512 Washington Ave) welcomes people visiting St. Louis for this fashion show, and features an illustration of a girl wearing a drop waist sweater, cloche hat, and holding a cane.
Four fashionable fall dresses, perfect for the season of 1924. Illustrated on models with fashionably bobbed hair, 1920s flapper dresses, and one is wearing a cloche hat. It's an advertisement for...
What a fascinating glimpse into the history of ready to wear clothing in America (and St. Louis’s little known fashion history)! This illustrated spread begins the program and schedule for the 1924 St. Louis Fashion Pageant of ready to wear clothes, presented in Forest Park August 7-24.
