The St. Louis Fashion Pageant – 1924, Pt 2

1924 St. Louis Fashion Pageant

• 1920s Mens Fashion and Hat Ads
• Indexes of advertisers & fashion houses participating in the Fashion Pageant 1924 St. Louis
• The Entertainment Features of the St. Louis Fashion Pageant (1924)
• St. Louis Fashion Advertisements from 1924
• 1920s advertisements – mainly mens fashions
• Full Color 1920s Fashion Ads
• 1920s Women’s Fashions Advertisements
• 1924 Cloche Hat advertisement
• 1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association
• 1924 Fashion Illustrations – dresses and hats
• 1920s Business to Business advertisement, and Knit Fashion ad
• 1920s Fur Coat Fashion Advertisements
• The St. Louis Fashion Pageant – 1924, Pt 2
• 1924 Girl in a Swimsuit and Skirt Fashions
• 1924 St. Louis Fashion Pageant Program – pt 1
• 1920s St. Louis Shoe manufcturer Advertisement
• 1920s St. Louis Fashion Advertisements
• 1920s St. Louis Shoe Advertisements – 4 scans
• Brief History of McKays Shoes
• 1920s Dresses, Millinery, Coat, and Textile Ads
• 1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.
• 1920s Toy Advertisement & Misc Ads
• 1920s General Store Wholesaler Advertisement – Butler Brothers
• Advertisements from 1924
• 1920s Fashion Advertisements: (last 2 pages of the 1924 St. Louis Fashion Pageant)

This historic 1920s fashion show begins the promenade of fashion models, showing off the latest styles. There is a stage diagram and notes that “each model once on the right side of the auditorium and once on the left”… Designers are listed in the order that the models appear. Models show off the latest in clothing and accessories prepared by St. Louis fashion houses in preparation for the Fall season.””

In reading thru this piece of 1920s fashion show history, I did find it contained a blurb about the purpose of the fashion show: “It is an annual production designed to present the merchants of the United States and the people of St. Louis the progress the city has made as a style center for women’s apparel. It is presented at the height of the fall market season, when a maximum number of out of town buyers are here….”

The scans I made: