1920s Dresses, Millinery, Coat, and Textile Ads

1924 St. Louis Fashion Pageant

• 1920s Mens Fashion and Hat Ads
• Indexes of advertisers & fashion houses participating in the Fashion Pageant 1924 St. Louis
• The Entertainment Features of the St. Louis Fashion Pageant (1924)
• St. Louis Fashion Advertisements from 1924
• 1920s advertisements – mainly mens fashions
• Full Color 1920s Fashion Ads
• 1920s Women’s Fashions Advertisements
• 1924 Cloche Hat advertisement
• 1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association
• 1924 Fashion Illustrations – dresses and hats
• 1920s Business to Business advertisement, and Knit Fashion ad
• 1920s Fur Coat Fashion Advertisements
• 1920s Dresses, Millinery, Coat, and Textile Ads
• 1924 Girl in a Swimsuit and Skirt Fashions
• 1924 St. Louis Fashion Pageant Program – pt 1
• The St. Louis Fashion Pageant – 1924, Pt 2
• 1920s St. Louis Shoe manufcturer Advertisement
• 1920s St. Louis Fashion Advertisements
• 1920s St. Louis Shoe Advertisements – 4 scans
• Brief History of McKays Shoes
• 1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.
• 1920s Toy Advertisement & Misc Ads
• 1920s General Store Wholesaler Advertisement – Butler Brothers
• Advertisements from 1924
• 1920s Fashion Advertisements: (last 2 pages of the 1924 St. Louis Fashion Pageant)

Here are 5 more pages of historical 1920s advertisements for St. Louis businesses from the 1924 St. Louis Fashion Pageant. It’s getting near the back of the fashion show program, and the ads are smaller and more modest- not the elaborate full page ads at the beginning of the magazine. These pages contain ads for hats, dresses, furs, coats, and textiles (as the 1924 Fashion Pageant was primarily a business-to-business publication). I think that all of these fashion businesses were located in St. Louis, mainly in the downtown area near Washington Ave.

Advertisements for businesses in these pages include:

• Hirschfield Brothers “Darling Dresses” (at 823 Washington Ave.)
• Newburger Novelty Dresses (at 808 Washington Ave)
• Davison-Frank Fur Co., advertising (at 1121-1123 Washington Ave, advertising Sable, Stone Marten, Leopart, Fox, Squirrel, Mink, Hudson Seal, and Muskrat).
• Naussbaum Silk Co.,
• Morisse Lace & Embroidery Company (at 1627-29-31 Washington Ave., advertising trimming styles including braids, ornamental tassels, leather trimmings, and beaded and metallic novelties)
• Beldings – Fabrics, Embroideries, and Spool Silks
• Frankel Brothers Millinery Company
• King-Brinsmade Mercantile Co. (featuring King Bee Trimmed Hats)
• Goldman & Rosen Garment Company
• Zieser & Kling Coats and Suits
• LaVogue Quality Dresses