
1940s theater program advertisements

Here are 4 more pages out of the 25th Anniversary St. Louis Municipal Opera Program for the 1943 season at the St. Louis Municipal Opera (The Muny). The St. Louis Municipal Opera was started in 1918, and 1943 was the 25th (Silver Anniversary) Season. Included is an advertisement for the musical romance “Rosalie”, an ad for Hunter Meat Food Products (out of East St. Louis Illinois), Philip Morris Cigarettes, Alpen Brau Beer (and KMOX) promotional advertisement, and an ad for Nu Grape Soda (bottled locally by American Soda Water Co.).
What strikes me most about reading the upcoming show list, is that they’re all musicals and operettas.
25th Season of the St. Louis Municipal Opera’s Calendar 1943:
July 19 to 25
“Rosalie”
NIGHTLY AT 8:30
Music by Sigmund Romberg and
George Gershwin
Cast will include Evelyn Wyckofl, Walter
Donahue, Edith King, John Cherry, Joseph
Macaulay. Edmund Dorsay and others.
July 26 to August 1
“The Desert Song”
NIGHTLY AT 8:80
Music by Sigmund Romberg
Cast will include Helena Bliss, Edward
Roecker. Bob Shafer, Collette Lyons.
Clarissa, Jack Sheehan and others.
August 2 to 8
“Babes in Toyland”
NIGHTLY AT 8:30
Music by Victor Herbert
Cast will include Jimmy Shea. Guy Ray-
mond. Evelyn Wyckoli, Helena Bliss,
Joseph Macaulay, Robert Stuart. others.
August 9 to 15
“The Merry Widow”
NIGHTLY AT 8:30
Music by Franz Lehar
Cast will include Irra Petina, John Garris,
Bob ShaIer, Helena Bliss, Joseph Macaulay.
Edmund Dorsay, others.
August 16 to 29
“Chu Chin Chow”
NIGHTLY AT 8:30
Music by Frederick Norton
Cast will include Jimmy Savo, Joseph Macaulay, Marthe Errolle, Bob Shaler,
Jack Sheehan, Helen Raymond, Jess Walters, others.
SINGING AND DANCING CHORUS OF 80 . . . ORCHESTRA OF 50
Seats Now Selling for All Performances
Buy in Advance
POPULAR PRICES: 28c, 55c, $1.10, 1.65, and (for Box Seats) $2.20
(Includes U. S. Tax)
MUNICIPAL OPERA TICKET OFFICE
Lobby, Arcade Building, 8th and Olive. Telephone, Garfield 4400
I’ve scanned pages 2-5 below: