Corset and shapewear advertising history

Corset and shapewear advertising history

Advertising to women, by attractive women! Here are some shapewear, lingerie and corset ads, with a historical perspective. Gilda Grey and “other famous actresses” endorsing a fat reducing cream in 1923. Gypsy Rose Lee endorsing an electric shaver. Warner Brother’s Coraline Corsets of the 1880s (the corset alone was enough to sell it), versus the more straight fronted corseted shape of 1900 (this advertisement with pretty women) in an ad for Armorside Corsets. Finally, an ad for the “modern” 1950s girdle with stockings and garters which flattened both front and bottom, and could be best illustrated in a photograph.

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