These fashion illustrations show what women wore in 1913, and what was in style. Apparently, embroideries were the rule, and placed where there was the smallest excuse for them. This illustration shows three fashionable early 1900s women and a little girl. On the right side is an advertisement for a Venus adjustable dress form. The text includes detailed descriptions and how to order the dress patterns to make the fashions the models illustrated are wearing.
Edwardian Era
Edwardian-era vintage crafts and fashion from The Modern Priscilla (1917) offer a rare glimpse into everyday life during World War I, where filet crochet patterns, Red Cross knitting, and elegant hairstyles reflected both beauty and duty. These 1917 magazine articles, photographs, and advertisements capture the transition from late Edwardian style into early 20th-century modernity, blending domestic arts with patriotic work for soldiers at the front. From bridal linens and doilies to family wedding portraits and housekeeping advice, this collection reveals how women’s creativity, home life, and fashion were shaped by wartime needs and changing cultural values.
Embroidered Edwardian Shirtwaist, guest towels, and doily patterns
These next pages from the July 1913 Modern Priscilla include instructions, patterns, and illustrations for hand made shirt waists, guest towels, and doilies. The advertisements included Coca-Cola, “Be a corsetiere”, B&R Corsets (illustrating the longer waist silhouette of the Edwardian era), and various yarn and fabric ads.
Heavy Crochet Pattern & Mosaic Canvas pattern
Here are some patterns for a collar of heavy crochet, and instructions on how to embroider on mosaic canvas. Ads on these pages included Barbour’s Crochet Thread, Post Toasties (cereal), “Sell Hosiery – any man or woman should make $24 a week for 2 hours a day selling hosiery for men, women, and children…”, Typewriters, Embroidery Silk, and more.
Ideas for a Church Sale, Crochet Accessories for the Summer Toilette, and Hostess Ideas
Here are some scans showing easy crafts and things to make to sell at a church sale or bazaar from the July 1913 Modern Priscilla. These include ideas about how to make needlebook covers, spool cases, pin cushions, work boxes, and more... with...
Converts: The Love Story of a Primitive Man and a Suffragette by Joan Paul
You can see how the issues of womens’ suffrage had made it into the mainstream by 1913! This story about a love triangle between a suffragette, a gold digger, and an eligible bachelor was found in the July 1913 issue of The Modern Priscilla and I’ve included the text (extruded from the image- so excuse typos). I think it’s a fascinating document of womens history, and the social history of voting rights in the USA.
Punched work darning designs, and Eight different collar designs
Here are some ideas on finishing edges and making attractive collars. Illustrated and described are Venetian Lace collars, “new look” collars (which foretell the later 1920s “art deco” look), elaborate frills on a collar, an antique Hebedo design, simple shirtwaist collars and cuffs, and dainty needlework designs on collars.
The next page is full of instructions on how to hand make punched work on scrim, covered in darning, to give the effect of openwork embroidery. Pictured on this page are lingerie pillows, peacock motifs, a chair back design, and edging. Great inspiration and instructions!
Venetian Design Crochet Patterns from the July 1913 Modern Priscilla
The Edwardians were known for their lace dresses, lace shirts, lace blouses, lace underwear, lace doilies, and lace everything…. and here are some instructions and patterns for making lace!
Edwardian Fashion Photos from 1913 and an Ivory Soap Advertisement
Isn’t this Ivory Soap ad a classic? “Yes, it will wash if you use Ivory Soap and a little care… Ivory Soap 99.44% pure”.
Following that advertisement is a page of photographs illustrating and describing fashionable embroidered frocks for the summer season. I made a few scans, to make sure that I got all the wording and details!
White Edwardian Lace Dress on Andrea
Andrea looked radiant in this delicate 1910s Edwardian lace dress, perfectly fitted to her petite figure without the need for a corset! The dress’s intricate horizontal lace patterns, buttoned back, and elegant craftsmanship showcase the beauty of Edwardian women’s fashion. Photographed at the Carondelet Historical Society, this vintage-inspired shoot captures the grace and complexity of historical dressmaking. Andrea’s effortless charm brings new life to this piece of history, a testament to the Edwardian era’s timeless elegance. She would have been perfectly at home reading The Modern Priscilla in this breathtaking outfit!









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