Edwardian Fashion Photos from 1913 and an Ivory Soap Advertisement

Isn’t this Ivory Soap ad a classic? “Yes, it will wash if you use Ivory Soap and a little care… Ivory Soap 99.44% pure”.

Following that advertisement is a page of photographs illustrating and describing fashionable embroidered frocks for the summer season of 1913. I made a few scans, to make sure that I got all the wording and details! I love the elaborate gowns of eyelet and French embroidery of the Edwardian era (and a tip from the this page: “We all know that large eyelets are more neatly made if carefully run twice before cutting…”).