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List of St. Louis Businesses in 1943

Misc. Ephemera, St. Louis Municipal Opera 1943

Discover the fascinating history of St. Louis businesses in 1943 as highlighted in the St. Louis Municipal Opera’s Silver Anniversary program. This WWII-era ephemera showcases local companies operating for over 50 and 75 years, revealing a vibrant economic history dating back to the 19th century. Explore businesses like Shapleigh Hardware, Christian Peper Tobacco, and Lindenwood College that shaped St. Louis’ economic and cultural legacy, all alongside wartime reminders to “Buy War Bonds.”

1940s St. Louis Municipal Opera Seating Chart and Ads

Misc. Ephemera, St. Louis Municipal Opera 1943

This set of scans of the 1943 St. Louis Municipal Opera Theater Program includes the seating chart and seat prices in an advertisement for C.L. Finot Inc. Concessionaires. It looks like during WWII, The Muny seated 10,000 people and you could get front section box seats for two dollars, or sit in the back section for 25 cents. This was my favorite page in this set.

St. Louis WWII Business Ads

Misc. Ephemera, St. Louis Municipal Opera 1943

Here are more pages of WWII business ads from the 1943 St. Louis Municipal Opera program. This starts with an advertisement for The Gatesworth (and the Walnut Room), and with the synopsis for The Great Waltz underneath.

WWII Patriotic Ads for St. Louis Businesses

Misc. Ephemera, St. Louis Municipal Opera 1943

Here is the center of the 1943 St. Louis Municipal Opera Program, with ads for local businesses starting with an ad for American Zinc, Lead, and Smelting Company stating how zinc was being used in WWII combat (since it was no longer available for...

A bit of St. Louis Beer History and various 1940s Advertisements

Misc. Ephemera, St. Louis Municipal Opera 1943

4 more pages of scans from the St. Louis Municipal Opera 1943 season. These include WWII-era ads for Hyde Park Beer, Coca Cola, Tums, and Kieffer Cleaners. The cleaners advertisement has prices listed, which I think is pretty interesting.

Four pages from the 1943 Municipal Opera Program

Misc. Ephemera, St. Louis Municipal Opera 1943

These next four pages of the 1943 St. Louis Municipal Opera program were packed with advertisements! Monsanto Chemicals had a full page ad, “Streamlined Flavor” appealing to World War II sensibilities:

1940s theater program advertisements

Misc. Ephemera, St. Louis Municipal Opera 1943

Here are 4 more pages out of the 25th Anniversary Program for the 1943 season at the St. Louis Municipal Opera (The Muny). The St. Louis Municipal Opera was started in 1918, and 1943 was the 25th (Silver Anniversary) Season. Included is an advertisement for the musical romance “Rosalie”, an ad for Hunter Meat Food Products (out of East St. Louis Illinois), Philip Morris Cigarettes, Alpen Brau Beer (and KMOX) promotional advertisement, and an ad for Nu Grape Soda (bottled locally by American Soda Water Co.).

Silver Anniversary of the St. Louis Municipal Opera – 1943 Season Program

Misc. Ephemera, St. Louis Municipal Opera 1943

I came across this Silver Anniversary Program for the 1943 Season of the St. Louis Municipal Opera (now known as The Muny), in going through some of my boyfriend's deceased dad's mountains of papers. Ofcourse, I took it home and scanned all the...

Illustrated 1960s baby shower cards with rhymes inside

1960s New Baby and Baby Shower Cards, Misc. Ephemera

I am just posting the rest of these 1960s baby shower cards all at once! These are vertical new baby welcome cards from that 1962 baby shower. I absolutely love the illustrations on the fronts of these cards, and the cute happy rhymes that are inside!

The mother-to-be wrote what gifts she received on the backs of these cards, which I’ve scanned also.

Here are a few of the baby shower rhymes….

Vintage baby shower cards pt 2

1960s New Baby and Baby Shower Cards, Misc. Ephemera

Here’s a few more scans of cards from the 1962 baby shower. I’ve included the duplicate cards, so that you can see the imperfections, and that the mom-to-be wrote the gifts she received on the back of each card!

9 Vintage Baby Shower Cards from the 1960s

1960s New Baby and Baby Shower Cards, Misc. Ephemera

This expectant mother must have had a heck of a party in the heat of that August of 1962! This was the baby shower for her first child, and I think it was the first grandchild on either side. It’s always extra special to be first (speaking as the eldest child). Here are 9 different vintage baby shower cards from 1962. I love the gentle, cute, illustrations… and, ofcourse, the rhymes inside!

Early 1960s New Baby and Baby Shower Greeting Cards

1960s New Baby and Baby Shower Cards, Misc. Ephemera

What I found most interesting about these early 1960s baby shower and new baby cards, is the frequent golden shoe motif. Also, most of the baby shower cards seem relatively gender-neutral, because ultrasound wasn’t used for sex-determination until the early 70s.

The little rhymes and illustrations inside these baby shower cards are totally cute!

1960s baby shower cards

1960s New Baby and Baby Shower Cards, Misc. Ephemera

These are such cute baby shower cards! I have included the duplicate card designs. This expectant mother got a few cards that were identical but from different people. Two of these 3 cards have illustrations of chubby healthy babies on them. All fluff and happiness and good energy!

Cute Vintage Baby Shower Cards from 1962

1960s New Baby and Baby Shower Cards, Misc. Ephemera

Here are front, inside, and back scans of three baby shower cards from a party that was held in August 1962. I love this style of illustration artwork, and the fonts! The mother-to-be wrote down what gifts she received on the back of each card,...

Baby Shower Cards from 1962

1960s New Baby and Baby Shower Cards, Misc. Ephemera

These baby shower cards are from a party held on August 14, 1962 in what was then a working middle class neighborhood of St. Louis, MO… I got lucky, the shower invitation was in the box! It was thrown at the mother’s home, by her mom.

“A Baby Shower is on the way, So please jot down the time and day.”

Early 1960s Baby Shower and New Baby Cards

1960s New Baby and Baby Shower Cards, Misc. Ephemera

I found these early 1960s Baby Shower and New Baby greeting cards for a girl in with some early 1960s baby clothes. The previous owner swore she didn’t want the cards from her baby shower back… so I kept them and scanned them.
I really love the fonts, and the little illustrations and rhymes inside the cards are too cute!

How to create a “French Look Bust” (aka cone shaped bust of the 1950s)

Misc. Ephemera

These “French Look Bust Wires” were interesting to shoot… not because of the wires themselves, but the instructions for fitting any bra or garment to make a “French Look” of the quintessential cone shaped bust shape of the 1950s. It promises support and uplifting, and the instructions are illustrated with 3 easy steps. Foundation garments and functional lingerie, including bras, helped create the classic curvy “pinup” silhouette of the 1950s.

1958 Hilda Calendar – an Illustrated curvy BBW Cheesecake Pinup

Misc. Ephemera

Discover the whimsical charm of the 1958 Hilda calendar, featuring Duane Bryers’ iconic curvy pinup, Hilda. This playful and unique cheesecake pinup art celebrates body positivity and humor, with Hilda unapologetically defying 1950s beauty standards. Each month features vibrant artwork paired with advertising for Munger Linen, making it a true piece of vintage ephemera. Perfect for lovers of retro pinup art and mid-century Americana!