How to sell shirts and bed sheets with Cheesecake Pinups
Here is illustrated how two marketing companies used cheesecake pinup, double entendre, and sexual innuendo to sell mens shirts and bed sheets.
An advertisement for Hartog shirts has a hot brunette about to take her shirt off, and says “Keep your shirt on, until you see Hartog.”
Another advertisement for Spring Maid bedsheets has an upskirt illustration of a sexy Dutch girl pulling a string, and says “protect your assets”. Mr. Springs, the racy author and owner of the company, claims that “confusion arises because [his] sheets are known as America’s Favorite Playground”.