How to sell shirts and bed sheets with Cheesecake Pinups

Posted by Jessica Kay Murray | Feb 28, 2016 | Old Magazine Scans | 0 |

This entry is part 13 of 32 in the series CheeseCake Pinup Magazine - 1953

Here is illustrated how two marketing companies used cheesecake pinup, double entendre, and sexual innuendo to sell mens shirts and bed sheets.

An advertisement for Hartog shirts has a hot brunette about to take her shirt off, and says “Keep your shirt on, until you see Hartog.”

Another advertisement for Spring Maid bedsheets has an upskirt illustration of a sexy Dutch girl pulling a string, and says “protect your assets”. Mr. Springs, the racy author and owner of the company, claims that “confusion arises because [his] sheets are known as America’s Favorite Playground”.

Series Navigation<< Lingerie advertisements from the 1800s to the 1950sCorset and shapewear advertising history >>

About The Author

Jessica Kay Murray

Professional WordPress nerd. Lover of all things older than me. I am fascinated by early 1900s labor and feminist history, and have a sporadic addiction to reading nonfiction about those things on Archive.org. I scan old photographs and ephemera when I get really super bored. On Etsy I sell vintage clothing that I got as part of an interesting trade deal a few years ago.