How to sell shirts and bed sheets with Cheesecake Pinups

How to sell shirts and bed sheets with Cheesecake Pinups
This entry is part 13 of 32 in the series CheeseCake Pinup Magazine - 1953

Here is illustrated how two marketing companies used cheesecake pinup, double entendre, and sexual innuendo to sell mens shirts and bed sheets.

An advertisement for Hartog shirts has a hot brunette about to take her shirt off, and says “Keep your shirt on, until you see Hartog.”

Another advertisement for Spring Maid bedsheets has an upskirt illustration of a sexy Dutch girl pulling a string, and says “protect your assets”. Mr. Springs, the racy author and owner of the company, claims that “confusion arises because [his] sheets are known as America’s Favorite Playground”.

Series Navigation<< Lingerie advertisements from the 1800s to the 1950sCorset and shapewear advertising history >>

About The Author

Jessica Kay Murray

Professional WordPress nerd. Lover of all things older than me. I am fascinated by early 1900s labor and feminist history, and have a sporadic addiction to reading nonfiction about those things on I scan old photographs and ephemera when I get really super bored. On Etsy I sell vintage clothing that I got as part of an interesting trade deal a few years ago.

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