Welcome to VintageReveries – A curated blend of vintage fashion, historical storytelling, and digital strategy
My Vintage Story
I’m Jessica K. Murray, the curator behind this digital museum and shop. Since 2011, Vintage Reveries has served as my creative laboratory—a place where my love for mid-century aesthetics meets my professional career in digital strategy, SEO, and web design.
While I launched this site over a decade ago, my fascination with “other people’s history” began in 2009. That year, I experienced an illegal landlord lockout and lost everything I owned—from my baby pictures and hard drives to the 1940s White Rotary sewing machine my grandmother taught me on. I was left with nothing.
That experience of traumatic loss sparked a deep, visceral need to preserve things. I realized that objects aren’t just “stuff”—they are the keepers of stories, memories, and craftsmanship that, once gone, cannot be replaced.
From Loss to Preservation
On my path toward recovery, I began volunteering for the Carondelet Historical Society. It was there that I learned the art of “visual preservation,” tasked with photographing and documenting their fragile collection of vintage textiles—hats, dresses, and coats that were slowly decaying.
This sparked a decade-long journey of collecting. I became a custodian of mid-century fashion, rescuing pieces that deserved to be worn, loved, and remembered.
The Archive & The Relaunch
Life has chapters, and so does this business. After years of frenetic selling and a necessary period of pause to focus on my career and buying my first home (a duplex in St. Louis that I’ve lovingly restored), my collection was moved into safe, archival storage.
Now, the Archive is opening.
Post-2020, I found the bandwidth to return to my roots. The clothes that were waiting patiently in my climate-controlled storage are now finding their way back into the light. But this time, I’m bringing my full professional toolkit with me. Vintage Reveries is not just a shop; it is a live demonstration of modern e-commerce strategy, AI-enhanced storytelling, and sustainable fashion.
Why Shop Here?
You can find my items on various platforms, but VintageReveries.com is my flagship home.
The Best Price: Because I own this platform, there are no marketplace fees—savings I pass directly to you.
The Full Story: This is where you’ll find the deep-dive history, the high-resolution archives, and the full context of every piece.
The Ecosystem: Prefer to shop on an app? You can also find my verified closets on eBay, Depop, and Poshmark.
Let’s Connect
Whether you are here to hunt for a 1950s cocktail dress, read about vintage ephemera, or geek out over the SEO strategies I use to run this site—I’m glad you’re here.
Work With Me: Interested in my digital strategy or photography services? Visit my professional portfolio at JessicaKMurray.com.
Get 10% Off Your First Vintage Find
Subscribe to receive a 10% off welcome coupon by email, plus early access to new vintage drops, behind-the-scenes sourcing notes, and scans of the old photos, programs, and paper ephemera I uncover and digitize.
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