1930s Stockings Advertisements: Silk stockings, Rayon Stockings, Chiffon Stockings & More

1930s Stockings Advertisements: Silk stockings, Rayon Stockings, Chiffon Stockings & More

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This entry is part 8 of 17 in the series 1935 Chicago Mail Order Company Catalog

Did you know that nylon stockings didn’t come on the market until the 1939 World’s Fair? DuPont built the first full-scale nylon plant in Seaford, Delaware, and began commercial production in late 1939. (according to this article on the history of nylon stockings).

These are advertisements from the summer 1935 Chicago Mail Order Company, mostly for silk stockings (with rayon and chiffon stockings also advertised). On the 3rd page are ads for cotton stockings and rayon socks.

Nowadays, you can hardly even buy silk stockings. The only place I know of is StockinGirl.com, for $66.99 per pair, not including shipping. In 1935, silk stockings were only 23-54 cents! If you could go back in time and buy silk stockings for 25 cents, and you resold them for $66, you’d make a profit of over 264 percent.

The descriptions provide some unusual vocabulary:

“Reinforced silk slipper soles and French heels. Mercerized cotton toes and heel tips… chiffon weight!”

“Combed cotton heel tips”

“Cradle foot… curved French heel…service weight… stretch-e-e garter tops…”

“Seamed backs and feet. Fashion marks”

“Ringless hose”

“French-nude… mock seams…”

Below are the 1930s stocking advertisement pictures I scanned:

Series Navigation<< 1935 Lingerie and Foundation Fashions – garters, corsets, shapewear, bras…1935 Boys and Mens Fashions – hats, suits, shirts, pants… >>

About The Author

Professional WordPress nerd. Lover of all things older than me. I am fascinated by early 1900s labor and feminist history, and have a sporadic addiction to reading nonfiction about those things on Archive.org. I scan old photographs and ephemera when I get really super bored. On Etsy I sell vintage clothing that I got as part of an interesting trade deal a few years ago.

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