Category: Old Magazine Scans

Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable

This entry is part 18 of 32 in the series CheeseCake Pinup Magazine - 1953

In World War I, Mary Pickford became the favorite pinup of soldiers when she dressed in uniform and toured the nation selling Liberty Bonds. In World War II, “demand for it [pictures of Betty Grable”] ran as high as 20,000 per week…”. “Able Grable”‘s legs appear in Army topographic maps designed to teach recruits how to hit their mark.

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How Politicians Shaped the Female Form

This entry is part 30 of 32 in the series CheeseCake Pinup Magazine - 1953

THIS is a very interesting article about how politics and politicians shaped women’s fashions during the first half of the 20th century. The early feminist movement asked for many changes, among them suffrage, easy divorce, property laws, and equal education. This resulted in a fashion trends that were mannish, including the no-curves, flat chested, flapper girl of the 1920s. This article goes on to call Victoria Claflin Woodhull a “political freak” (who ran for presidency in 1872), and pacifist Jeanette Rankin whose only winning two terms in congress corresponded with declarations of war (1917 and 1941). The caption under Woodhull says that she ran on a free love ticket.

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Women’s Fashion Trends in the first half of the 20th Century, and Women in TV commercials

This entry is part 31 of 32 in the series CheeseCake Pinup Magazine - 1953

Women’s changing fashions and shapes thru the 1900s! This first page quotes a skit about womens’ changing fashions from 1903-1953 written by Lois Long of the New Yorker and performed on “The American Road” by Mary Martin. Following that are production stills of Miss Martin performing her skit in various outfits representing the major fashion trends of the first half of the 20th century. Doesn’t it seem like every era declares itsself the one of the “emancipated clear eyed career girl”?

Then… and article about women in television commercials and television advertising (“bringing glamor to household appliances”).

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Marilyn Monroe’s appearance on the Jack Benny Show, and Ed Sullivan’s Toastettes

This entry is part 22 of 32 in the series CheeseCake Pinup Magazine - 1953

Here’s a scan from CheeseCake – An American Phenomenon. It’s a spread with Ed Sullivan’s Toastettes and film snaps of Marilyn Monroe’s appearance on the Jack Benny show. “It was wonderful,” said MM, “You know, Mr. Benny at 39 has all the charm and poise of an older man.” When Marilyn Monroe agreed to be on the Jack Benny Show, finally television had come of age and could compete with the movies. Cheesecake Pinups on the new medium of television!

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Lucille Ball and Marie Wilson as Successful Pinups on TV

This entry is part 28 of 32 in the series CheeseCake Pinup Magazine - 1953

This next article includes plenty of scantily clad pictures of Lucille Ball and Marie Wilson (as Irma, the dumbest blonde on TV). Irma in the “My Friend Irma” show, especially, is mentioned as stretching television’s strict Code with risque outfits and comedic innuendos. Lucille Ball is mentioned as being the pretty woman with brains and wit behind the top ten rated show “I Love Lucy”.

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Pinups on Television and the Production Code Restrictions

This entry is part 23 of 32 in the series CheeseCake Pinup Magazine - 1953

“The Bust Line May be Best Line in TV”. This article explores how television was currently reshaping the Pinup phenomenon, remarking on Faye Emerson’s low cut gowns in the late 40s, but then turning again away from excess by raising bustlines and hemlines (referencing the Breen office’s revision in 1951, that apparently included a ban against showing intimate apparel on a moving figure). However, these restrictions had the result of making the female form more enticing, “A whisper echoes more than a shout”.

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To Man, Woman is Basically Funny – history of pinup humor

This entry is part 27 of 32 in the series CheeseCake Pinup Magazine - 1953

hoopskirts to bathing suits, this Cheesecake Pinup magazine takes a look at the history of sexual innuendo in humor and media.

One of the first cartoons is from the 1860s, showing the wind blowing up a dress to reveal the hoopskirt underneath and (gasp) the sexyness of the woman’s ankels! Then came the peepshows in the Kinetoscopes of the 1890s (as examples are The Bedroom Farce, and a womens’ wrestling). Then, the late 1890s cinema came along, and in the early 1900s, Hollywood and the Keystone comedies and the scantily clad “big names wearing too little” and sensual Femme Fatale Movie Stars of the 1920s…

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