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1920s Dresses, Millinery, Coat, and Textile Ads

1920s Dresses, Millinery, Coat, and Textile Ads

Discover the thriving world of 1920s fashion through authentic advertisements from the 1924 St. Louis Fashion Pageant. These vintage ads showcase dress manufacturers, millinery companies, luxury fur dealers, and textile suppliers that operated along Washington Avenue in downtown St. Louis during the height of the Jazz Age. Learn about the businesses, products, and economic forces that shaped American fashion during one of the most iconic decades in style history.

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The 1924 Sales Manual: Selling Cars by Face ShapeThe 1924 Sales Manual That Matched Cars to Face Shapes: A Bizarre Chapter in Automotive HistoryThe 1924 Sales Manual: Selling Cars by Face Shape

The 1924 Sales Manual: Selling Cars by Face ShapeThe 1924 Sales Manual That Matched Cars to Face Shapes: A Bizarre Chapter in Automotive HistoryThe 1924 Sales Manual: Selling Cars by Face Shape

In 1924, Durant Motors trained its salesmen to do something extraordinary: sell cars based on facial features. Round face? You needed comfort and padded seats. Pear-shaped face with a pointed chin? You craved beauty and luxury (but might not make your payments). This wasn’t one salesman’s quirk—it was official corporate policy, codified in a training manual by character reading expert Edna Purdy Walsh. Step into the strange world where jawlines determined which automobile you’d drive home, and discover how pseudoscience shaped the cutthroat competition of the Roaring Twenties auto industry.

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1912 Wedding Portrait

1912 Wedding Portrait

I love scanning old family photos, especially when elderly ladies trust me with their treasures and let me share them! This 1912 wedding portrait captures timeless elegance, featuring the bride in a lace-accented gown with a v-shaped neckline, pearls, and a flowing veil. The groom wears a dapper double-breasted suit with a white boutonniere. Shot by J.J. Belka in St. Louis, Missouri, this photo offers a glimpse into Edwardian-era wedding traditions.

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Mother or Actress? The 1924 Struggle for Identity

Mother or Actress? The 1924 Struggle for Identity

In 1924, American women faced an unprecedented identity crisis. Just four years after winning the right to vote, they were caught between the glamorous “New Woman” ideal and traditional domesticity. A remarkable article from Character Reading magazine offered surprising wisdom: courage isn’t about being fearless everywhere—it’s about finding the role where you truly belong. Explore this timeless message about authenticity, confidence, and the struggle to be yourself in a world demanding you be everything to everyone.

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A woman in a WAC uniform reading a newspaper during WWII.

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