VintageReveries began in 2011 as my attempt to understand why old dresses, faded photos, and crumbling catalogs move me so deeply.
Here you’ll find my journey as a vintage seller and collector, mixed with deep dives into 1930s and Edwardian fashion, WWI‑era home‑front life, historic St. Louis landmarks, and rescued needlework patterns.
Here I mix citations and catalog scans with memories, styling experiments, and reflections on preservation. This blog is for anyone who wants vintage to feel not just “retro,” but real, intimate, and historically grounded. I’m glad you’ve found this little time capsule
Take a step back in time with these stunning 1930s wedding photos. Captured by St. Louis photographer J.J. Belka, these portraits reveal timeless elegance during the Great Depression. Learn how hairstyles, like the iconic pin curls, can help date old photos. Discover the fascinating intersection of vintage fashion and history through wedding photography trends of this era.
Step back in time with these genuine 1950s wedding photos of Mary and her family. Discover post-war bridal fashion trends, the influence of Christian Dior’s New Look on wedding dresses, and how wedding photography evolved during this romantic era. These authentic vintage photographs, spanning from 1913 to the 1950s, reveal three generations of changing wedding customs, fashion, and American culture.
Step into the wild world of 1924 advertising, where Americans could purchase brain-hacking courses promising 1,000% salary increases, follow diets based on eye color, learn telepathic mind control, and train for glamorous hotel careers. These extraordinary advertisements from Character Reading magazine reveal how the Roaring Twenties birthed modern self-improvement culture—complete with Pelmanism, iridology, “Pep Cocktails,” and correspondence courses promising to transform desperate strivers into successful elites. Discover how snake oil salesmen, legitimate opportunities, and pseudoscientific schemes competed for consumers’ dollars and dreams in an era before advertising regulation, when anything seemed possible and everyone had a secret to sell.
Step inside the mind as 1924 imagined it: a seven-room house where energy, intellect, artistry, and spirituality each occupy their own space. This captivating article from Character Reading magazine reveals how the Roaring Twenties understood personality through the now-debunked science of phrenology—offering a fascinating glimpse into vintage psychology, self-improvement culture, and the American obsession with scientific success.
Step into a 1920s graphology workshop where your fountain pen strokes reveal hidden truths. Handwriting expert Hall Cameron’s 1924 analysis decoded personality through T-bars (the “barometer of courage”), the letter F (business mogul or missionary?), and disconnected script (surprise—you’re psychic!). Explore how Jazz Age Americans used handwriting analysis to understand themselves in an era of rapid social change, and discover what your own handwriting might reveal according to vintage personality science.
In 1924, Durant Motors trained its salesmen to do something extraordinary: sell cars based on facial features. Round face? You needed comfort and padded seats. Pear-shaped face with a pointed chin? You craved beauty and luxury (but might not make your payments). This wasn’t one salesman’s quirk—it was official corporate policy, codified in a training manual by character reading expert Edna Purdy Walsh. Step into the strange world where jawlines determined which automobile you’d drive home, and discover how pseudoscience shaped the cutthroat competition of the Roaring Twenties auto industry.
Before the LSAT and law school rankings, there was phrenology. This remarkable 1924 article from Character Reading Magazine reveals how career counselors determined legal aptitude by examining skull shape and facial bone structure. Real estate lawyers needed prominent “Locality” organs to avoid getting lost, criminal attorneys required heightened “Secretiveness,” and trial lawyers needed “Combativeness” bumps behind their ears. Explore this fascinating glimpse into Jazz Age vocational guidance, when your professional destiny was literally written on your face—and discover what the “Mental-Motive” temperament supposedly revealed about high-powered attorneys of the Roaring Twenties.
I’m opening up my private scan vault. The new Founders Pass gives you 90 days of access to my growing digital archive: high-res PDFs and zipped image files from rare, useful public-domain publications—including the 1924 St. Louis Fashion Pageant, Character Reading magazines, and a 1916 book of birds. I’m building this as a living collection (not a one-off product drop), and I’m donating 5% of membership revenue to the Internet Archive to support preservation work.
In 1924, anxious parents didn’t just worry about milestones—they sent baby photographs to Character Reading magazine to discover if their infant was destined to become a banker, surgeon, or concert pianist. Explore the fascinating world of 1920s baby character analysis, where phrenology met parental ambition and editors confidently predicted careers based on skull shapes and facial features. From “Baby Dan the banker in the bud” to dietary prescriptions for chemical deficiencies diagnosed from photos, these vintage readings reveal the hopes, anxieties, and pseudoscientific beliefs of Jazz Age parenting. A charming and slightly unsettling glimpse into how every generation tries to unlock their children’s futures.
In December 1924, Character Reading Magazine explored a fascinating concept called “Conjugality”—the brain faculty that supposedly explained why certain men seemed dull at parties but transformed into attentive, passionate companions in private. Rooted in phrenology, this “You and I” faculty offered Jazz Age women a seemingly scientific way to understand selective love, marital compatibility, and the distinction between romantic passion and parental devotion. While the skull-reading science has been thoroughly debunked, the behavioral observations reveal timeless insights about introversion, attachment styles, and the search for lasting love. Explore this captivating glimpse into 1920s relationship psychology and self-improvement culture.
Ever wondered why some people love thunderstorms while others prefer sunny days? In 1924, character readers believed it was all about “Sublimity”—a brain center that governed our love of majesty, grandeur, and the sublime. Explore this fascinating vintage personality theory featuring silent film star Alice Joyce, complete with practical lifestyle predictions and the pseudoscience that captivated Jazz Age America.
What if your personality were a house—would it pass inspection? In December 1924, psychologist Honore Wright asked this revolutionary question in Character Reading Magazine, creating a metaphor that brilliantly merged America’s construction boom with emerging psychology. Walk through “Personality Town” and discover whether your foundation is crumbling, your lights are flickering, or your heating system needs repair. From calcium-rich diets for building “structural bones” to the wild world of 1920s advertisements promising everything from telepathic powers to “iriological diets” based on eye color, this deep dive reveals how the Roaring Twenties shaped modern self-improvement culture—and why these century-old insights remain surprisingly relevant today.
In 1924, aspiring writers didn’t need talent or practice—just the right bumps on their forehead. This vintage guide from Character Reading magazine claimed phrenology could unlock your hidden literary genius by measuring your skull’s “seven rooms.” Featuring analyses of Charlie Chaplin and bestselling novelist Vicente Blasco Ibáñez, this peculiar slice of Jazz Age pseudoscience reveals how desperately people sought shortcuts to creative success. Could your forehead bumps predict bestseller status? Discover what the phrenologists believed in this fascinating dive into 1920s self-improvement culture.
In December 1924, Character Reading magazine published a revolutionary article that challenged the beauty industry’s anti-wrinkle hysteria. Writer Edna Purdy Walsh argued that facial lines weren’t signs of aging—they were biographical maps revealing your thoughts, character, and life experiences. Discover how this Jazz Age perspective on “good wrinkles” versus “bad wrinkles” offered women permission to age with dignity, what different facial lines meant according to 1920s physiognomy, and why this nearly century-old message about embracing your face’s story resonates more powerfully than ever in our filter-obsessed modern world.
In 1924, American women faced an unprecedented identity crisis. Just four years after winning the right to vote, they were caught between the glamorous “New Woman” ideal and traditional domesticity. A remarkable article from Character Reading magazine offered surprising wisdom: courage isn’t about being fearless everywhere—it’s about finding the role where you truly belong. Explore this timeless message about authenticity, confidence, and the struggle to be yourself in a world demanding you be everything to everyone.
Before “closing techniques” and “sales funnels,” there was geometry. In 1924, aspiring salesmen were advised to check their facial lines, measure their skulls, and project the right “feeling tones.” This article from Character Reading magazine reveals how phrenology, racial pseudoscience, and surprisingly modern psychology collided in Jazz Age business culture—when your head shape could make or break your career.
In 1924, the most successful man in any boardroom wasn’t the quiet genius—he was the “Oxygen Man.” Discover how Roaring Twenties America used pseudoscientific personality theory to define the ultimate business “go-getter,” and why being called a “Babbitt” was the highest compliment of the Jazz Age.
Discover how Americans in 1924 used chemistry—literal test tubes and scientific theories—to find their soulmates. This fascinating dive into Jazz Age dating culture reveals how the revolution in courtship, from parlor visits to automobile romance, sparked a scientific approach to love that mirrors today’s algorithm-driven dating apps. Featuring the “Triangle of Love,” oil-and-water compatibility tests, and warnings about petting parties, this expanded look at vintage relationship advice proves that humans have always sought formulas for lasting love.
A 1924 manifesto for introverts: W. Thomas Walsh’s poem about finding adventure in neighbors, not travel. Jazz Age psychology meets modern personality typing.
Step back into the winter of 1924-25 with a rare copy of Character Reading magazine—a fascinating time capsule of American self-improvement culture during the Jazz Age. This digitized issue reveals how Americans navigated an era of unprecedented change through graphology, personality analysis, and vocational training in the “new tech” industries of electricity and automobiles.
Edited by the remarkable husband-and-wife team of W. Thomas Walsh and Edna Purdy Walsh, this magazine offers a window into an era when handwriting analysis was considered a marketable social skill, when electricians and auto mechanics could earn life-changing wages, and when women were carving out influential roles in publishing and psychology. Discover the origins of American self-help culture and the promises of prosperity that captivated readers 100 years ago.
If 2025 had a theme, it was “relaunch.” After years of humming in the background, I woke Vintage Reveries up—and it was the most fun I’ve had in a decade. From the rare 1990 WCW Starrcade crew shirt that sold in hours to the symbolic “liberation” of over 50 vintage fur coats (including a few “party furs”), this year wasn’t just about sales figures. It was about stewardship, history, and finding the right next chapter for items that have traveled with me for years. Here is my recap of the best, rarest, and most meaningful sales of 2025.
Marilyn Monroe wasn’t just a movie star—she was the all‑American pinup girl who helped define mid‑century beauty and advertising. This post explores how WWII pinup culture, postwar prosperity, and Hollywood glamour turned Marilyn into an enduring advertising icon and a symbol of the American dream.
A new car in 1944 was much more than a shiny machine in the driveway—it was a symbol of hope, stability, and life moving forward in the middle of World War II. These WWII-era Kodachrome slides capture a young couple standing proudly beside their car: he’s in uniform, she’s radiant, and together they embody the quiet resilience of the American home front. In rich, saturated color, the photos reveal not just their smiles, but the broader story of rationing, scarce automobiles, and the early days of color slide photography. This post looks closer at those moments, placing this “new” car and this couple’s joy into the larger history of 1944, wartime life, and vintage photography.
Yay! The end of the fashion terms beginning with the letter “c” and on to the letter D! These pages cover corset covers, cuffs, curves, cross stitching, culottes, cottons and more.
I am so excited to get The Language of Fashion by Mary Brooks Picken (1938 edition) as an early Christmas present! I am even more thrilled by my friend’s thoughtfulness. Even more excited that this book’s copyright has apparently expired (according to my search on the U.S. government copyright site)…. so I can scan the pages!
This post explores a small but rich collection of vintage images: baby cabinet cards from German studios like Emil Tiedemann and Thiele, a New York portrait by J. Gurney & Son, and a Milwaukee photo by Hugo Broichl—plus later snapshots from the 1950s. Together they trace how families in Sweden, Germany, and the United States used studio portraits and early cameras to capture fleeting moments of childhood and identity at a time when every photograph was planned, precious, and meant to last.
I finally found the receipt for the Eric B. & Rakim t-shirt I sold in 2012. I sold it for $255.58. It was worth $1,700. As I unpack my inventory in West Lafayette, I’m confronting the “stagehand” collection and the “fur coat era”—inventory I held onto as armor against poverty and reminders of a past life. This is the story of letting go, pricing correctly, and stepping into 2026 light.
Step back to 1916 with The A B C Book of Birds, a beautifully illustrated children’s alphabet book that blends early-20th-century natural history, education, and art. Featuring 27 birds—from familiar robins and owls to exotic macaws, lyrebirds, and even the extinct dodo—this little volume pairs Carolyn S. Hodgman’s sing-song verse with vibrant chromolithograph illustrations by Will F. Stecher of Stecher Litho Co. of Rochester, New York.
I’ve carefully scanned the original, well-loved copy so you can explore every page in high-resolution detail, from the texture of the paper to the rich color layers of the lithography. The complete unwatermarked book is available as a digital download, and each bird has also been separated out into its own artwork—perfect as vintage-style prints for nurseries, playrooms, classrooms, or anyone who loves birds and antique illustration.
I didn’t plan to become a vintage seller. In 2011 I rode a freight elevator to the top of a Lemp Brewery warehouse and fell into 22 tons of clothing at DonnaLand. Dust, drama, union tags, and lessons. This is how I learned the trade the hard way, burned out, and came back in 2025 with systems, AI, and a shop I can sustain.
Step back into 1935 with the Chicago Mail Order Catalog’s vintage measuring guides. These tips for measuring hats, dresses, corsets, and more highlight how fashion sizing evolved during the era. Whether you’re a vintage enthusiast or curious about 1930s fashion, these guides remain relevant today!
Explore the fascinating world of 1935 shoe fashions through scans from the Chicago Mail Order Company catalog! From practical kid leather women’s shoes and “super comfy” nurse oxfords to durable work boots for men and cheerful styles for girls, this catalog captures the balance of practicality and style during the Great Depression. Discover the timeless charm of vintage footwear designed to meet the needs of hardworking families while still delivering thrilling and optimistic styles. A true glimpse into 1930s fashion history!
After a few wild years of job changes, burnout, and moving states, I’m finally back in my happy place: a bright studio full of mannequins, ring lights, and boxes of forgotten vintage. In this post, I share how Vintage Reveries is relaunching from my new workspace and why vintage still feels like the thread that pulled me through.
A twin-tower landmark at Ivory and Schirmer has lived four lives: St. Boniface Roman Catholic Church (1860–2005), the Ivory Theatre, a brief school era, and now a preservation emergency. This piece traces the parish’s German roots, its bells and school, the 1908–1910 renovations, the 2007 theater conversion, and what it will take to save it.
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