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Step back in time to 1935 and discover the timeless elegance of 1930s women’s fashion! Featuring Old Hollywood-inspired glamour, feminine caped-back dresses, dramatic collars, and the rise of “mannish” two-piece outfits, this era balanced chic sophistication with practical designs. Highlights include nautical-themed styles, crepe fabric dresses, and even a sport dress designed with a “suntan back” for that healthy glow. Explore vintage scans from the 1935 Chicago Mail Order Company Catalog and get inspired by the blend of movie star glamour and everyday practicality that defined the decade!

Here is illustrated how two marketing companies used cheesecake pinup, double entendre, and sexual innuendo to sell mens shirts and bed sheets.

Take a stylish stroll back to the 1930s with a look at women’s suits and coats from the 1935 Chicago Mail Order Company Catalog. These timeless pieces reflect the era’s blend of practicality and elegance during the Great Depression. From durable tweed suits and luxurious treebark crepe coats to budget-friendly matching hats, discover how vintage fashion empowered women with affordable sophistication and Hollywood-inspired glamour. Perfect for vintage fashion lovers and history enthusiasts alike!

This full color advertisement section of the 1924 St. Louis Fashion Pageant was delightful! There’s a full page ad for International Shoe Company with a lady wearing a green and yellow drop waist dress, a full 2 page spread for Rice-Stix, and finally a full page red and black advertisement for Garrison Wagner Printing Company.

Wow. What a cool series of pinup and burlesque star history!

I’m not sure if there’s much of a point to the words in these pages, but the pictures show the history of fashion and burlesque with pictures including

Originally posted 2023-03-21 23:02:23.

Step into the roaring 1920s with these vintage fur coat advertisements highlighting the luxurious style trends of Jazz Age St. Louis. Featuring elite furriers like Leppert-Roos Fur Co. and Landers and Pearlman Fur Co., located on Washington Avenue near the iconic International Fur Exchange, these ads offer a window into St. Louis’s pivotal role in America’s fur trade. Discover the craftsmanship, variety of furs, and the glitz of a bygone era that cemented St. Louis as a fashion and fur hub during the Roaring Twenties.

Here’s an intriguing look into the history of how tobacco advertisements used glamorous pinup models and women to market cigarettes. From the rise of Turkish cigarettes in the early 1900s to the post-war pinup culture of the 1950s, cigarette brands cleverly broke societal taboos and redefined smoking as glamorous and sophisticated. Discover how Chesterfield, Marlboro, and Camel pioneered strategies that linked cigarettes with freedom, beauty, and modernity, capturing the cultural shifts of each era.

Step back into the elegance of 1935 with these stunning summer dress styles from the Chicago Mail Order Catalog. Featuring designs made from fast-color summer cottons, romantic Tahiti Lawn fabrics, and swanky seersucker ensembles, these vintage pieces showcase the grace and affordability of 1930s fashion. Each illustration offers a glimpse into the timeless silhouettes, practical elegance, and cultural trends of the Great Depression era. Perfect for lovers of vintage style and history!

This ad is trying to sell the prospective business owner into starting a variety department or general store, and offers assistance with arrangement of merchandise, advertising (sale plans, newspaper advertising, and more), displays, merchandising (help with product markup, selection, and how to make a profit), office (how to keep books, and a control system that prevents over-buying), management (training your clerks, how to inventory, etc.,), and more!

This starts out with a full page ad for The Snugset Clothes Company, which has an illustration of a fashionable man in a suit and alot of text (Men’s clothes that wear as well as they look!). Lion Hats by Langenberg Hat Co lets the picture do the talking. Bettmann-KleinHause Clothing Company (at 1204 Washington Ave.) has a full two page advertisement spread illustrating men and boys, and having on display: men’s suits, men’s overcoats, children’s suits, children’s knee pants, young men’s overcoats, young men’s suits, men’s and young men’s pants, and more.

Originally posted 2020-12-03 08:04:35.

Here are 2 miscellaneous advertisement pages from the 1924 Fashion Pageant that I just scanned. They contain ads for Dolls, Toys, & Holiday Goods at Fabricius Mercantile Company, American Lady Bobbed Hair Nets, Ladies Linene Dresses (stamped flat for embroidery), Stein-Poulson Manufacturing Company Trimmed Hats, Bertha Hat Company, and Wardle Company (Ribbons, Laces, and Neckwear).

These next few pages of old pictures are a history of chorus girls and showing skin on stage, from Can Can girls, to to Mae West, to the Zigfield Follies, and the Rockettes.

Discover the ideal female measurements of the 1950s, a decade that set distinct beauty standards through beauty contests and societal expectations. This article delves into the historical context and cultural significance of the 1950s beauty ideals, offering insights into how these standards influenced fashion and shaped the perception of female beauty during the era.

Here’s a nostalgic look at 1930s song lyrics from the October 1935 edition of Popular Music Magazine. It features sentimental lyrics like “I’m Grateful to You,” playful tunes like “There’s No Substitute for You,” and others like “Congo Rhythm.” With only audio of “A Little Bit Later On” available today, this reminds us how fleeting history can be. The singer pictured is Maxine Gray, a stunning and talented voice of the 1930s.

This fascinating scan from the 1935 Chicago Mail Order Company catalog highlights Depression-era fashion for the whole family. Featured are Sanforized men’s shirts complete with ties and tie clasps, stylish summer hats, boucle knit sweaters for women paired with silk crepe de chine scarves, and adorable children’s outfits like a two-piece set for boys and an organdie dress and bonnet for toddler girls. These practical yet elegant garments capture the ingenuity and charm of 1930s fashion amidst challenging times. Explore vintage clothing and timeless styles from this remarkable era!

Here’s a captivating look at the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine that reflected the roaring twenties in all its stylish glory. Featuring advertisements for flapper dresses, children’s shoes, and elegant coats, this issue highlights the city’s role as a hub of fashion and innovation. Many fashion companies were based on Washington Avenue, the heart of St. Louis’ bustling garment district, showcasing trends like beaded dresses, wash frocks, and non-wrinkle neckwear. Explore this unique time capsule filled with illustrations, ads, and photography from a pivotal era in American history!