I was doing product photography for a friend, and couldn't help but take a few extra pictures of this pinup calendar from 1958. "Hilda" is a "generously endowed nymph who casts propriety and modesty aside and comfortably romps her way through the year". Each month has a drawing of Hilda, and advertising for Munger Linen ("'Coverage where coverage counts' When Hilda Rents Uniforms she calls Munger Linen").
My inspiration and start for reinventing VintageReveries. See the video of my current setup, investments I made, thoughts about mistakes, and more. My next entries will be about re-implementing ecommerce on this site and my experiences selling on different platforms.Read More
Pictures of women in World War I and World War II. How early feminism and wars influenced women’s fashions.Read More
THIS is a very interesting article about how politics and politicians shaped women’s fashions during the first half of the 20th century. The early feminist movement asked for many changes, among them suffrage, easy divorce, property laws, and equal education. This resulted in a fashion trends that were mannish, including the no-curves, flat chested, flapper girl of the 1920s. This article goes on to call Victoria Claflin Woodhull a “political freak” (who ran for presidency in 1872), and pacifist Jeanette Rankin whose only winning two terms in congress corresponded with declarations of war (1917 and 1941). The caption under Woodhull says that she ran on a free love ticket.Read More
Women’s changing fashions and shapes thru the 1900s! This first page quotes a skit about womens’ changing fashions from 1903-1953 written by Lois Long of the New Yorker and performed on “The American Road” by Mary Martin. Following that are production stills of Miss Martin performing her skit in various outfits representing the major fashion trends of the first half of the 20th century. Doesn’t it seem like every era declares itsself the one of the “emancipated clear eyed career girl”?
Then… and article about women in television commercials and television advertising (“bringing glamor to household appliances”).Read More
Here’s a scan from CheeseCake – An American Phenomenon. It’s a spread with Ed Sullivan’s Toastettes and film snaps of Marilyn Monroe’s appearance on the Jack Benny show. “It was wonderful,” said MM, “You know, Mr. Benny at 39 has all the charm and poise of an older man.” When Marilyn Monroe agreed to be on the Jack Benny Show, finally television had come of age and could compete with the movies. Cheesecake Pinups on the new medium of television!Read More
This next article includes plenty of scantily clad pictures of Lucille Ball and Marie Wilson (as Irma, the dumbest blonde on TV). Irma in the “My Friend Irma” show, especially, is mentioned as stretching television’s strict Code with risque outfits and comedic innuendos. Lucille Ball is mentioned as being the pretty woman with brains and wit behind the top ten rated show “I Love Lucy”.Read More
“The Bust Line May be Best Line in TV”. This article explores how television was currently reshaping the Pinup phenomenon, remarking on Faye Emerson’s low cut gowns in the late 40s, but then turning again away from excess by raising bustlines and hemlines (referencing the Breen office’s revision in 1951, that apparently included a ban against showing intimate apparel on a moving figure). However, these restrictions had the result of making the female form more enticing, “A whisper echoes more than a shout”.Read More
“It’s the inevitable cycle…. in 1910 it was the bust, and cleavage went down to the limit. In the 1920s the sex emphasis was on the legs. In the 1930s it veered to the back and posterior. In the 1940s it concentrated on the bust again. And now we are back to the bottom.”Read More
This is an interesting article on how the Motion Picture Production Code affected the evolution of cheesecake pinup, and changed the recipe.Read More
hoopskirts to bathing suits, this Cheesecake Pinup magazine takes a look at the history of sexual innuendo in humor and media.
One of the first cartoons is from the 1860s, showing the wind blowing up a dress to reveal the hoopskirt underneath and (gasp) the sexyness of the woman’s ankels! Then came the peepshows in the Kinetoscopes of the 1890s (as examples are The Bedroom Farce, and a womens’ wrestling). Then, the late 1890s cinema came along, and in the early 1900s, Hollywood and the Keystone comedies and the scantily clad “big names wearing too little” and sensual Femme Fatale Movie Stars of the 1920s…Read More
These “French Look Bust Wires” were interesting to shoot… not because of the wires themselves, but the instructions for fitting any bra or garment to make a “French Look” of the quintessential cone shaped bust shape of the 1950s. It promises support and uplifting, and the instructions are illustrated with 3 easy steps.Read More
I find this fashion dictionary’s timeline of silhouettes thru the ages to be interesting, because people in certain eras interpret describe history differently than at other times. History is subjective, to a degree, if only because of the process of curating and deciding what to include or exclude in a synopsis. It’s interesting to see what a fashion expert writing this dictionary thought was important, and the descriptions they used, as compared to more modern historical perspectives.Read More
My scanning got interrupted today. Here are just 3 pages defining such things as robe d’intrenieur (a hostess gown), ruche, rumba costume, saque (and the 1930s sack garment), different types of sashes, ending with defining the various types of satin.Read More
As I’m recovering from my wonderful New Years celebrations last night… I’m posting 18 more scans from the 1938 fashion dictionary, The Language of Fashion. These pages cover nets (continued) to Robe de Style, with several informative pages between, including a lengthy and informative page about Rayon. Did you know that (in 1938) there are four different processes for making Rayon …Read More
Defining and illustrating various types of necklines. How useful to describing and selling vintage clothing online, as well as when buying it!Read More
Here are more scanned pages from The Language of Fashion dictionary. Of most interest, to me atleast, was the illustrated and defined types of heels. In 1938, it looks like what I think of as a “stiletto” was called a Spanish Heel.Read More